Accenture ends Tiger Woods sponsorship

Assam News · December 14, 2009

Technology outsourcing and management consulting firm Accenture Plc on Sunday ended it’s sponsorship deal with golfer Tiger Woods. Accenture said that Woods is "no longer the right representative" after the "circumstances of the last two weeks."

According to a company statement:

For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising.  However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.  Accenture said that it wishes only the best for Tiger Woods and his family.

Since he crashed his car outside his house in the early hours of November 27, amid allegations of a massive fight between him and his wife, Tiger Woods has become the hot topic of celebrity gossips and tabloid news. Woods last week decided to take an "indefinite" break from professional golf in a bid to save his marriage.

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