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McDonald’s Global Sales increase 3.3 per cent in October

McDonald’s Corporation announced today that it’s global comparable sales rose 3.3% in October. While in U.S. performance was relatively flat at (0.1%), in Europe it was up 6.4%. Then in Asia/Pacific, Middle East and Africa also, the performance was good with 4.7% increase.

"Our customers are at the heart of everything we do, and McDonald’s is delivering what they want," said Chief Executive Officer Jim Skinner. "Our everyday, predictable value, outstanding menu and convenience continue to make us the preferred choice for a growing number of customers."

Against a strong prior year performance, U.S. comparable sales were relatively flat in October but continued to outpace the overall quick-service restaurant industry. Customers’ ongoing appetite for the Dollar Menu, premium Angus burgers and McCafe espresso-based coffees supported the month’s results.

In Europe, comparable sales rose 6.4% for the month, driven by positive results in the U.K., France and Germany. Throughout Europe, premium menu options, iconic core products and an expanding line of mid-tier offerings - all at a good value - contributed to October sales.

The 4.7% increase in Asia/Pacific, Middle East and Africa’s October comparable sales was fueled by Japan and Australia, partly offset by China. Across the segment, core menu, value, convenience and breakfast drove the region’s performance. Systemwide sales rose 10.3%, or 5.2% in constant currencies, for the month.



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Posted: November 9, 2009 at 11:15 am | Category: Business | Tags: , , , , | Total:173 views

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