Incredible India campaign wins World Travel Award 2009

The Incredible India campaign, an initiative by the Indian government to promote tourism in the country, has won the World Travel Award 2009 for the best destination marketing campaign. The Minister of Tourism, Kumari Selja received this award at the glittering event organized in London on 9th  November, 2009. The promotional video being used for the overseas campaign was broadcast during the event, much to the delight and appreciation of the audience. The others present were Devesh Chaturvedi, Additional Director General (Tourism) and Director, India Tourism, London Mr Jagdish Chander.

Kumari Selja, who is in London to participate in the World Travel Market, also received the Asian Guild Award for promoting the ‘Incredible India’ campaign at a function held at the House of Lords last evening. The Asian Guild Award recognized the contribution made by the Incredible India campaign in spreading awareness about India among the Asians living in U.K.

The eminent personalities present during the event were Lord Peter Archer, President, The Asian Guild, Lord King of West Bromwich, the chairman, The Asian Guild and Tom Watson, MP, Advisor to PM, Tourism Ministers of the state of Jammu & Kashmir, Mr Nawang Rigzin Jora and Mr Nasir Aslam Wani and the High Commissioner of India in U.K Mr Nalin Surie.

Speaking on the occasion, the Minister of Tourism stated that the “Incredible India” initiative was conceived with an objective to brand the country as a unique, vibrant and inclusive identity. The “Incredible India” brand line and campaigns have since grown by leaps and bounds, so much so that the terms “Incredible” and “India” are now almost synonymous - and not only while referring to the immense tourism potential of the country.

Posted: November 11, 2009 at 1:32 am | Category: News | Tags: Awards, Incredible India, India, London, News, Tourism | Total:213 views

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