IDEA Cellular launches GSM services in Assam

Assam News · November 25, 2009

Aditya Birla Group-owned Idea Cellular on Monday announced the launch of its EDGE enabled GSM mobile network in Assam state of India. With initial investment of Rs 200 crore, IDEA will set up a network of 500 cell sites to cover 19 districts in Assam. The Indian company also plans to invest another Rs 100 crore in the North Eastern state of India over the next three years.

IDEA Cellular IDEA Cellular’s mobile telephony services will be available in 13 districts of Assam – Barpeta, Bongaigaon, Cacher, Dibrugarh, Jorhat, Kamrup, Karbi Anglong, Kokrajhar, Nagaon, Nalbari, Sibsagar, Sonitpur and Tinsukia – at the launch phase. The mobile operator will double its network to 500 cell sites to cover 19 districts, including 56 major towns and over 1,400 villages in Assam, by March 2010. IDEA will also set up a network of 450 cell sites in the North East region by March 2010.

IDEA will establish several customer service centres and a robust retail network of exclusive ‘My Idea Stores’, ‘Idea Points’ and other outlets. This retail and service network will grow to over 4,420 retail outlets and 35 exclusive showrooms in Assam, by March 2010. Aimed at achieving visibility and real time experience, these customer touch points will significantly enhance IDEA’s distribution network and help reach out to its customers across all segments, and the deepest interiors of the state.

IDEA has started an exclusive portal – Asomi Aai Rupohi – in Assamese language for the mobile users in the region. The portal will offer Assamese songs, movie reviews and other rich content targeted at the youth. IDEA subscribers in Assam can also avail other VAS and GPRS services such as Idea Music Station, Yahoo Messenger, Dialer Tones etc. IDEA will also introduce a range of affordable tariff plans for mobile users in A

IDEA’s services in the remaining circle of North East India, comprising of the six states of Nagaland, Manipur, Meghalaya, Mizoram, Tripura and Arunachal Pradesh will be launched later in the year with a target to set up 450 cell sites by March 2010.

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