Body Scanning Technology to Help You Buy Perfectly Fitting Clothes

Assam News · October 17, 2009

A company has developed an unique body scanning technology which can help women buy perfectly fitting clothes on the high street. Innova, the company behind the creation, said it has spent 4 million pounds over nine years developing the technology, which takes data from body scanners and uses it to produce clothes that apparently fit women’s shape exactly.

Perfectly Fitting Clothes

How this new technology will help customers? Customers can go to body scanning outlets where their body shape is recorded in 3D. They can then choose outfits online which will be fitted to their shape, reports The Daily Express.

Designers Deryck Walker and Niki Taylor, from the Olanic website, and Kerry Nixon, of the Vidler And Nixon website, have contributed items to the collection, which also includes cheaper in-house designs.

Innova founder Patrick Gardner said his firm’s clothes are a “radical alternative” to traditional fashion. “Unless you’re investing in couture which is truly bespoke, the alternative is sized clothing, which rarely fits perfectly,” he said.

Automation will eliminate large swathes of the costs traditionally associated with bespoke clothing. There will be no bulk stock orders, no unsold stock, no teams of sales staff and no retail units, just body-scanning outlets.

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Category: Technology | Tags: Fashion, Interesting, Shopping, Style, Technology